After 28 years in banking, Geoff Adamson joined Finance Now in 2005 seeking a workplace that valued both professional excellence and personal well-being. Nineteen years later, as a Customer Administration Specialist – or as he has been called, the “Chief Entertainment Officer” – Geoff has helped shape the company’s unique culture of caring and connection.
“A job is not just about going to work, doing eight hours, and coming home,” Geoff explains. Working in the administration department as one of the company’s “gatekeepers,” he ensures policies and procedures are followed correctly while maintaining an environment where laughter is as common as spreadsheets.
Known for his dad jokes and spontaneous celebrations, Geoff believes that happy employees create better customer experiences. “We’re all basically big kids at heart,” he says, describing how a simple loan approval can turn into a moment of shared celebration with applause throughout the office.
Beyond his role at Finance Now, Geoff has dedicated 30 years to community service through the Lions organization, exemplifying the company’s commitment to caring for others. This blend of professional dedication and personal compassion reflects Finance Now’s broader culture.
“If I wasn’t happy, I wouldn’t be here,” Geoff says, crediting the company’s supportive environment and focus on human connection for his long tenure. “We have great management, great staff, and great culture – there seems to be no boundaries as to what we can do.”
Geoff Adamson
