From two founders with a simple idea in 2000 – that finance could be fairer, easier, and proudly Kiwi – to a nationwide team of more than 240 helping New Zealanders make their now count.
This month, Finance Now marks 25 years of serving Kiwi customers and businesses.
It’s been a journey of growth, adaptation, and staying true to what matters: our people, our partners, and the customers who trust us in life’s biggest (and smallest) moments.
When Phil Ellison and the late Wayne Evans started Finance Now from a house in Mount Eden, they wanted to do things differently. With mortgaged houses and the backing of SBS Bank, they built a finance company that would pioneer online applications, put customers first, and remain 100% New Zealand owned.
Twenty-five years on, we’ve grown from a startup into one of New Zealand’s leading finance providers. We’ve weathered the Global Financial Crisis, a pandemic, and economic cycles. We’ve expanded from retail finance into motor vehicle lending, business finance, and credit cards. And through it all, we’ve never lost sight of why we exist: to help Kiwis in those moments that matter.
Our 25-year story is about more than milestones. It’s about the choices, challenges, and moments that define who we are and where we’re going next.
Thank you to everyone who’s been part of the journey – our founders, our people, our partners, and our customers.
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