Finance Now introduces NOW Rewards Visa, the first credit card to carry the Finance Now name. The card brings digital wallet support starting with Google Pay, with Apple Pay to follow, and keeps its rewards programme and long-term interest free finance at a moment when major banks are cutting card benefits.
The card replaces the Purple Visa Card, which Finance Now acquired from The Warehouse Group in 2017, and has operated* since.
For many Kiwi households, a one-off cost like a fridge that dies, or the car needs new tyres, or kitting the kids out with devices for the school year, is the kind of expense that knocks a monthly budget sideways. Long-term interest free finance, used responsibly, turns that one-off shock into predictable payments. That kind of flexibility matters more, not less, as Kiwi households continue to feel the pressure of rising costs.
The rebrand comes after a year of significant change in New Zealand’s credit card market. Since the Commerce Commission’s new interchange fee caps came into effect in December 2025, major banks have scaled back their rewards programmes. One major bank exited its flagship Airpoints partnership. Another announced a points devaluation of around 26 per cent alongside cuts to interest free days and travel insurance. For cardholders, it adds up to less value from their cards at a time when they need more.
Finance Now is going the other way.
“A credit card isn’t just a product. For a lot of Kiwi households, it’s a way to manage the month,” says Hadyn Halls, CEO of Finance Now. “When the fridge dies or the car needs new tyres, interest free finance at a trusted retailer can be the difference between a stressful month and a manageable one. We’ve watched the market cut back on rewards, shrink benefits, and exit partnerships. We’ve made a different call: we’re keeping our rewards, our interest free terms, and our commitment to Kiwi retailers. This is a moment when Kiwi households need that consistency.”
Product features
- Interest free finance of 6 to 60 months at participating retailers across New Zealand.*
- Earn NOW Dollars on everyday Visa spend.
- No fee for an additional cardholder.
- Digital wallet support, starting with Google Pay, with Apple Pay to follow.
Finance Now is 100 per cent New Zealand-owned and operated, part of SBS Bank, and has been lending to Kiwi households and businesses for 25 years. The company partners with retailers and dealers nationwide, from furniture and appliance stores to car yards and small businesses.
“Putting the Finance Now name on this card is a statement that we’re here, we back our customers, and we’re in this for the long haul,” says Halls.
For more information on NOW Rewards Visa, please visit NOWvisa.co.nz
About Finance Now
Finance Now is a leading New Zealand financial services provider offering personal loans, motor vehicle finance, business lending, and credit cards. Since 2000, the company has served more than 530,000 customers across New Zealand through direct channels and retail partnerships nationwide. Part of the SBS Bank Group, Finance Now is per cent New Zealand owned and operated. Visit www.financenow.co.nz
Note
*NOW Rewards Visa is issued by SBS Money Limited which is wholly owned by Finance Now Limited.
*NOW Rewards Visa terms and conditions, credit criteria, rates and fees apply.
NOW Rewards Visa.
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