Finance Now, 100% New Zealand-owned, has launched NOW Rewards Visa, a fresh chapter for its credit card built from the ground up with independent agency Contagion.
At the heart of the proposition is a combination most cards don’t offer together: interest-free finance and an everyday rewards programme. Built around the campaign line “Own your moment,” the work is grounded in how financial decisions feel. The confidence of saying yes to a home upgrade. The relief of spreading a bigger purchase into manageable payments. The reward of getting something back on a dinner out, or the weekly shop.
Lorraine Breheny, GM Marketing at Finance Now, said the campaign was shaped by a clear consumer insight.
“Our research tells us many younger consumers are wary of credit and don’t fully understand how interest-free finance works. That was the insight behind this campaign. We wanted to demystify that and show younger New Zealanders what a credit card can do for them when it combines interest-free finance with everyday rewards.”
The card, formerly the Purple Visa Card, has been reimagined from the ground up. Contagion led the creative across the full scope, from naming the card and designing the card art through to delivering an integrated campaign spanning TVC, digital, social and content partnerships. The rebrand brings the credit card under Finance Now’s broader “NOW moments” brand platform, which already anchors its personal loans and retail finance products.
The integrated rollout gives the credit card brand a fresh, modern voice that speaks to younger, value-conscious New Zealanders on their terms.
Breheny said the result reflected the strength of the partnership. “Our marketing team and Contagion have built something with genuine energy, and a creative platform that gives us room to educate and build trust.”
Dean Taylor, CEO of Contagion, said the partnership had been built end-to-end.
“We’re really proud to be working with the team on this. We’ve been involved from the very start, from naming the card through to designing it and seeing the finished TVC’s, so it’s been great to see it come together from start to finish and out in the market.
“People are looking for smarter, more flexible ways to manage how they spend, while still getting something back. What’s compelling about NOW Rewards Visa is that, unlike other cards, it brings those two things together. You get the control of interest-free, along with the upside of rewards. This campaign is about showing how that works in everyday moments, not just talking about features.”
The campaign is live now.
NOW Rewards Visa.
Own your moment.
About Finance Now
Finance Now is a leading New Zealand financial services provider offering personal loans, motor vehicle finance, business lending, and credit cards. Since 2000, the company has served more than 530,000 customers across New Zealand through direct channels and retail partnerships nationwide. Part of the SBS Bank Group, Finance Now is per cent New Zealand owned and operated. Visit www.financenow.co.nz
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