Community impact recognised at Financial Services Federation Awards

Finance Now has been recognised for its commitment to New Zealand communities, winning the Equifax Community Impact Award at the Financial Services Federation Awards.

The award, presented at the FSF’s annual ceremony in November 2025, recognises financial services organisations that make a meaningful difference beyond their core business activities.

The judges noted it was a close race among finalists but were impressed with Finance Now’s commitment and connection to their local communities, and the thought that had gone into developing their community initiatives.

This includes running a volunteering programme and supporting organisations such as Auckland City Mission, Conservation New Zealand, I Am Hope, Invercargill Blind and Low Vision Centre, Women’s Refuge, Grandparents Raising Grandchildren, and the Invercargill Food Bank.

“Being Kiwi-owned means being part of New Zealand communities,” said Hadyn Halls, Finance Now CEO. “Our team, based right across the country, genuinely cares about the places where they live and work. What really matters is the difference we can make every day.”

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Celebrating 25 years of making Kiwi moments count

From two founders with a simple idea in 2000 – that finance could be fairer, easier, and proudly Kiwi – to a nationwide team of more than 240 helping New Zealanders make their now count.

This month, Finance Now marks 25 years of serving Kiwi customers and businesses.

It’s been a journey of growth, adaptation, and staying true to what matters: our people, our partners, and the customers who trust us in life’s biggest (and smallest) moments. 

When Phil Ellison and the late Wayne Evans started Finance Now from a house in Mount Eden, they wanted to do things differently. With mortgaged houses and the backing of SBS Bank, they built a finance company that would pioneer online applications, put customers first, and remain 100% New Zealand owned. 

Twenty-five years on, we’ve grown from a startup into one of New Zealand’s leading finance providers. We’ve weathered the Global Financial Crisis, a pandemic, and economic cycles. We’ve expanded from retail finance into motor vehicle lending, business finance, and credit cards. And through it all, we’ve never lost sight of why we exist: to help Kiwis in those moments that matter. 

Our 25-year story is about more than milestones. It’s about the choices, challenges, and moments that define who we are and where we’re going next. 

Thank you to everyone who’s been part of the journey – our founders, our people, our partners, and our customers.

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